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Over the year 2007, Yoganishta has evolved the idea of midcareers.com, a portal focused on fulfilling the placement and career enrichment needs of mid career professionals; and tested it with different segments of the industry.
Mid career professionals (midpros) are unique. Their personal and professional profiles are different from that of the freshers, juniors and the senior level managers/executives. For instance, priorities on the personal front include upbringing of their children, taking care of their aged parents, creating assets for the future, nurturing their own personal interests etc. On the professional front mid career professionals have greater sense of roles they fit well into, want to play a greater role in organisation growth and keep pace with the demands of competencies for the fast paced global economy.
The current avenues of placement are not effective for middle career professionals. Midcareer professionals have expressed their dissatisfaction with the present modes of recruitment. This was captured in a research done by midcareers.com.
The need for midpros is increasing as we see various sectors of industries growing, expanding, new companies emerging and entrepreneurship picking up. It has been acknowledged by the leaders of industry that mid career segment is key to achieving growth plans and lack of this layer leads to lag in the growth.
www.midcareers.com is thus a first mover in a segment which holds lot of promise and excitement.
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